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Google's PageRank™ is for rating the relevance of a web page and is directly responsible in the ranking of your site in the search results. This rank is partially dictated by links from relevant sites leading into the page.
Just adding your site to link farms or blindly swapping links with any and every web site is bad idea because Google actually penalises such sites. We create and implement your complete link strategy including setting up link exchange modules on your site, contacting and exchanging links with relevant sites, adding your links to business verticals and link directories of related industry sites. 
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